Join a dynamic, service focused real estate franchise that delivers success to its franchisees
Barry Plant – the red carpet brand in real estate franchising.
The Barry Plant Group is Victoria’s most successful real estate franchise with offices throughout metropolitan Melbourne, the Mornington and Bellarine Peninsulas and regional Victoria. They also have an office on the Gold Coast.
Recently, the Barry Plant Group took their real estate expertise to South Australia, welcoming a franchisee in the suburb of Norwood. The support that was provided to this franchisee in setting up a brand new office allowed the franchisee to write the biggest first month by a start-up office in the last ten years at Barry Plant.
Over the years our systems, training and strategic support have made our franchisees successful and wealthy and along the way we’ve picked up some great awards:
In late 2012 Barry Plant was awarded the title of Number One real estate group in Australia for Sales by Real Estate Business magazine – an honour based on our sales efficiency. In fact it was determined that, on average, a Barry Plant sales person sells twice as many properties per year as the average sales person from other agencies.
In August 2013, Barry Plant won the title of Australian Property Management Company of the Year at the inaugural Australian Real Estate Awards. This award, combined with the Real Estate Business award gave us the unique distinction of being the top company in Australia for both sales and property management.
We measure our success not by the number of offices we have – but by the number of properties we sell. With fewer offices we sell more properties than any other real estate group in Victoria. But it’s not about being the biggest; we’re about being the best and offering the best systems and support to each and every office in our network.
There are four essential elements to our success as a franchise organisation:
1. We know what makes a successful real estate agency business. With a Head Office team of over 150 years of combined real estate success behind us and the collective experience of a group of market leading franchisees, we know how to make any business more successful.
2. Our network is totally franchised. That means that 100% of our effort is focussed on our franchisees, because quite simply, that is the only way we make money . . . through the success of our franchisees.
3. We work closely with our franchisees to implement individually tailored strategies to improve their business and maximise their market share and profitability. Every franchise will tell you that, but do they have the resources and the team to back it up? We have one highly experienced franchise manager for approximately every twenty franchisees . . . far more than most other franchise groups.
4. We actively help you grow the Property Management arm of your business with a dedicated Property Management franchise manager working with the offices. We currently have nearly 30,000 properties under management across the group.
The key ingredients that build agencies capable of achieving industry leading results like this are:
- A respected brand
- Strong, strategic marketing of the brand
- Clever technology, internet domination and innovative USP’s
- High quality franchisees
- Exclusive listing territories
- “As of right” sales policy
- Proven replicable systems – you don’t have to re-invent the wheel Our “eight pillars for success” proven business strategy
- Business and consultancy planning
- Coaching and mentoring program
- Property Management consultancy, manuals and training
- Frequent and varied free training with courses constantly reviewed to reflect market changes
- HR and recruiting support
- Separate and exclusive branding for prestige properties
- A franchise support team that’s the best in the business
- The friendly culture of a boutique culture – despite our size