Real Estate in Melbourne at Barry Plant
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Franchise

STRATEGIC MARKETING

Strategic marketing of the brand

Our position as the agents who deliver a “red carpet experience” has resonated in the market place. It’s memorable and delivers a message that promotes confidence. It’s also a theme that lends itself to great visuals.

We utilise newspaper, television, radio, social media and billboard campaigns to effectively market our brand across our target market.

At the end of each year Barry Plant franchisees are given a schedule of the proposed letterbox marketing campaigns for the following year. This includes at least 15 different drop cards to choose from, football fixtures, 12 month fridge magnet calendars and of course a non-sectarian Xmas card (this is also provided in a format that can also be emailed).

Franchisees go online and fill in their requirements for the year including where they want the drop cards delivered and then they can relax – all they need do is organise the distribution. Of course, if circumstances change, these orders can be amended during the year.

Separate marketing campaigns with artwork for use in your local paper with matching window displays are distributed regularly throughout the year and a library of artwork for campaigns and promotions is on our intranet. We have an external site for suppliers where all the visual guidelines, specifications and artwork files for Barry Plant are housed.

From a corporate point of view, we utilise a mixture of television, radio, billboards and boosted posts on social media to promote the benefits of the Barry Plant brand.

 

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6/13 Jenkins Street Noble Park
Latest listings (sale)
2 1 2
6/13 Jenkins Street
Noble Park
SALE BY SET DATE®
$320,000+  
15 Llewellyn Court Noble Park
Latest listings (sale)
3 2 1
15 Llewellyn Court
Noble Park
SALE BY AUCTION
Contact Agent  
713 Plumpton Road Diggers Rest
Latest listings (sale)
713 Plumpton Road
Diggers Rest
For SALE
$185,000 - $220,000  
113 Gisborne-Melton Road Kurunjang
Latest listings (sale)
4 2 2 2
113 Gisborne-Melton Road
Kurunjang
For SALE
$339,000  
1324 Horseshoe Bend Road Torquay
Latest listings (sale)
4 1 2 1
1324 Horseshoe Bend Road
Torquay
For SALE
Contact Agent  
1/5 Ozan Crescent Jan Juc
Latest listings (sale)
3 2 2 2
1/5 Ozan Crescent
Jan Juc
For SALE
$600,000-$620,000  
Lot 107 Rosser Boulevard Torquay
Latest listings (sale)
4 2 2 2
Lot 107 Rosser Boulevard
Torquay
For SALE
$699,000  
60 William Street Gol Gol
Latest listings (sale)
3 1 2 1
60 William Street
Gol Gol
For SALE
$250,000 - $275,000  
11 Coleman Crescent Eltham
Latest listings (sale)
3 2 2 3
11 Coleman Crescent
Eltham
SALE BY SET DATE®
Contact Agent  
19 Dalgleish Avenue Rosebud
Latest listings (sale)
2 1 2
19 Dalgleish Avenue
Rosebud
SALE BY AUCTION
AUCTION  
Awards
Awards
Awards and recognition of Barry Plant in the industry and community.

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BP TV
Auction Profile: Barry Plant Noble Park & Keysborough- Tim Stickley
News update
Buyer demand covers a very broad range
One of the interesting features of the property market in the City of Manningham over the past year ...
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