Strategic marketing of the brand
Our position as the agents who deliver a “red carpet experience” has resonated in the market place. It’s memorable and delivers a message that promotes confidence. It’s also a theme that lends itself to great visuals.
We utilise newspaper, television, radio, social media and billboard campaigns to effectively market our brand across our target market.
At the end of each year Barry Plant franchisees are given a schedule of the proposed letterbox marketing campaigns for the following year. This includes at least 15 different drop cards to choose from, football fixtures, 12 month fridge magnet calendars and of course a non-sectarian Xmas card (this is also provided in a format that can also be emailed).
Franchisees go online and fill in their requirements for the year including where they want the drop cards delivered and then they can relax – all they need do is organise the distribution. Of course, if circumstances change, these orders can be amended during the year.
Separate marketing campaigns with artwork for use in your local paper with matching window displays are distributed regularly throughout the year and a library of artwork for campaigns and promotions is on our intranet. We have an external site for suppliers where all the visual guidelines, specifications and artwork files for Barry Plant are housed.
From a corporate point of view, we utilise a mixture of television, radio, billboards and boosted posts on social media to promote the benefits of the Barry Plant brand.