Real Estate in Melbourne at Barry Plant
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Franchise

STRATEGIC MARKETING

Strategic marketing of the brand

Our position as the agents who deliver a “red carpet experience” has resonated in the market place. It’s memorable and delivers a message that promotes confidence. It’s also a theme that lends itself to great visuals.

We utilise newspaper, television, radio, social media and billboard campaigns to effectively market our brand across our target market.

At the end of each year Barry Plant franchisees are given a schedule of the proposed letterbox marketing campaigns for the following year. This includes at least 15 different drop cards to choose from, football fixtures, 12 month fridge magnet calendars and of course a non-sectarian Xmas card (this is also provided in a format that can also be emailed).

Franchisees go online and fill in their requirements for the year including where they want the drop cards delivered and then they can relax – all they need do is organise the distribution. Of course, if circumstances change, these orders can be amended during the year.

Separate marketing campaigns with artwork for use in your local paper with matching window displays are distributed regularly throughout the year and a library of artwork for campaigns and promotions is on our intranet. We have an external site for suppliers where all the visual guidelines, specifications and artwork files for Barry Plant are housed.

From a corporate point of view, we utilise a mixture of television, radio, billboards and boosted posts on social media to promote the benefits of the Barry Plant brand.

 

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 Essendon North
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2 1 1 1
Essendon North
SALE BY AUCTION
$440,000 - $460,000  
28 Creswell Avenue Airport West
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28 Creswell Avenue
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207/1005 Mt Alexander Road Essendon
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207/1005 Mt Alexander Road
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55 Caringal Avenue Doncaster
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55 Caringal Avenue
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5 Boldrewood Parade Reservoir
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5 Boldrewood Parade
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9 Ella Court Doncaster
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50 Kirwana Grove Montmorency
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50 Kirwana Grove
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SALE BY AUCTION
ESR: $680,000 - $730,000  
31 Buvelot Wynd Doncaster East
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31 Buvelot Wynd
Doncaster East
SALE BY AUCTION
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7 Pettit Close Berwick
Latest listings (sale)
7 Pettit Close
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For SALE
$495,000  
12 Clays Court Templestowe
Latest listings (sale)
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12 Clays Court
Templestowe
SALE BY AUCTION
$1,600,000 - $1,750,000  
Awards
Awards
Awards and recognition of Barry Plant in the industry and community.

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BP TV
1/33 Surrey Drive, Keilor East – For Sale Barry Plant Moonee Valley Bill Karp
News update
100% Auction success a positive sign for sellers
After a week when we saw new figures from the REIV indicating that Melbourne’s median house price is...
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