A record year for Barry Plant in a slowing Victorian property market.
While the 2016–17 financial year saw the total value of property sold across the Victorian real estate market dip by 1.4%, the Barry Plant Group enjoyed another record year with a growth of 7.5% in the value of properties sold.
The total number of properties sold across the Victorian market as a whole dropped by a significant 5.3% last financial year, but the numbers held steady for the Barry Plant Group, who also reported a promising start to the new fiscal year. July and August number of sales for the network were up by nearly 11%, and the value of sales jumped nearly 20% above the previous year.
“It is a very pleasing result for a mature network in the Melbourne and Victorian market,” says Group CEO, Mike McCarthy.
“We are mindful of remaining on the front foot with changing market conditions,” “We have a robust training and professional development program in place, and its emphasis is always on how to best operate in current market conditions.”
The group’s increased focus on digital marketing and social media has helped them outperform the market and will support strong growth for Barry Plant franchisees into the future. While a brand refresh earlier in the year has provided the group with a sophisticated look that will help establish the brand in new Victorian and interstate markets.
“With a number of new offices opening shortly, we are looking forward to a very strong result over the coming year,” Mike says.