Motivational speaker and writer Anthony Robbins once said, “every problem is a gift — without problems we would not grow”. Faced with unprecedented market conditions created by the COVID-19 global pandemic, the Barry Plant Eastern Group has used the problems of 2020 to adapt and refine the way in which it conducts its business — and the results have been of a record-breaking nature across multiple suburbs in Melbourne’s north-east.

With traditional methods of selling a home thrown out of the window due to Melbourne’s extended lockdown restrictions, the Barry Plant Eastern Group radically overhauled its online marketing strategy to deliver some of the best digital campaigns available on the market.

Employing unique and targeted social media campaigns to strategically attract a high proportion of qualified buyers to our properties, particularly those in the prestige lifestyle category, the Barry Plant Eastern Group has successfully sold properties via its social media campaigns and broken sold price records in the following areas:

• Donvale
• Park Orchards
• Warrandyte South
• Templestowe
• Blackburn South
• Vermont

Our innovative approach to online marketing was also recognised by the Real Estate Institute of Victoria (REIV), who earlier this year named Barry Plant Manningham as a finalist in the prestigious Residential Marketing Award for the successful campaign of 8 Fasan Rise in Warrandyte South.

With over 40 years of experience, award-winning marketing innovation and a talented team that includes some of the best real estate agents in Australia, it’s no surprise that the Barry Plant Eastern Group remains the agency of choice for many vendors seeking trust, experience and innovative solutions to achieve the results they desire.

Contact one of our agents today for an obligation-free chat about the current market conditions or a free market appraisal.

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