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Marketing Your Rental Property: Tips for Effective Online Exposure

Residential Rental Provider (RRP)
19 May 2014
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There is an old saying that “you can’t sell a secret” and this is equally true when it comes to leasing property.

The Power of Internet Marketing

In today's digital age, the key to leasing your property quickly and attracting the best tenants lies in effective internet marketing. Gone are the days when tenants walked in the door to inquire about rentals. The internet has become the primary source for finding rental properties, making it crucial to advertise where most tenants search.

Over the past two decades, internet marketing has emerged as the dominant method for reaching prospective tenants, surpassing all other traditional means by a considerable margin. Embracing online platforms and listing your rental property on popular websites dramatically increases exposure, enhancing the likelihood of finding the perfect tenant.

Optimising Your Online Listings

While most landlords are aware of the importance of internet listings, some fail to make the most of this medium. To stand out among the competition, it's essential to utilise high-quality images and compelling, well-written descriptions that highlight the property's most attractive features.

Investing in "stand out" advertising products, such as featuring your ad at the top of search results, can significantly reduce vacancy periods. Securing a spot on the first page of search results increases visibility and garners more attention from potential tenants. By positioning eye-catching photos and engaging text close to the top, you can quickly capture the interest of browsers and entice them to click for more information.

The Impact of Signboard Exposure

Don't underestimate the power of good signboard exposure. This cost-effective marketing tool can be instrumental in capturing the attention of people who live, work, or commute in the area. A strategically placed signboard can draw interest from tenants who may not have been actively looking to move but are enticed by a property's location and features.

In some cases, a well-placed signboard can plant the seed of thought in a tenant's mind, leading to a potential change in tenancy.

Expert Advice for Optimal Results

Navigating the rental market and optimising your property's exposure can be complex. That's why seeking advice from real estate experts like Barry Plant is crucial. With their in-depth knowledge of the market, understanding of tenant search patterns, and insight into what tenants look for in a rental property, they can provide valuable guidance to maximize your investment property's potential.

If you're looking to make the most of your investment property or portfolio, reach out to Barry Plant today for expert advice and personalised assistance.

Residential Rental Provider (RRP)
19 May 2014
Save Article

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