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"Exclusive Preview" Teasing buyers about your property during lockdown

Currently, there is a shortage of property available for sale, so now is a great time to list your property for sale if you are thinking of selling. You can get a head start on selling your property and beat the Spring rush to market following Stage 4 lockdown with our Exclusive Preview.

By using our Exclusive Preview we create curiosity about your property for all of our website visitors and promote your property to our significant database of buyers, plus it allows us to promote the property to our social media followers. That’s a lot of people who might be interested in your home.

We’ll need you to provide us with some photos (we’ll brief you on what buyers will be interested in seeing) and we’ll write a description of your property based on a conversation with you. That’s all we need to start getting people interested in your property. We can even work with you to arrange virtual walk-throughs of your property until restrictions are lifted and we can return to private inspections of your home.

When we list your home using Exclusive Preview your property will appear on our website and in weekly customer emails with a darkened out photo that just hints at what your home looks like and shows the suburb – no street address - building curiosity. Interested buyers are prompted to sign in to our website to gain access to full details about your property providing your agent with their contact information for following them up to assist and to answer any questions, or to arrange a virtual inspection of your property with you.

We can also generate interest for your property by promoting it as “coming to market soon” through social media, encouraging people to sign-up through our website to discover more. Our email technology recognises when we already have someone’s details giving them access to the full details of your property without the need to sign in again to our website.

We use this process as a way of seeing if we can find buyers who will pay the price you want, without you having to pay for a full marketing campaign. Usually, we require professional photography and a photo board outside your property to maximise the leads we receive. But we believe that during the unique circumstances of this lockdown, our pared-down version of our Exclusive Preview allows you to get a head start on marketing your property for a very small outlay.

Ask your Barry Plant agent about it today or request a free market appraisal.