Real estate cream rises to the top
“When real estate markets get tougher, the better agents with strong brand names do better through achieving better results for their clients.”
That is the firm belief of Barry Plant Group Chief Executive Officer, Mike McCarthy, following the release of the latest RP Data results.
According to the figures, sales in the Melbourne market decreased from 92,076 in 2009 to 75,048 in 2010 - a reduction of 18.5 per cent.
Mr McCarthy said Barry Plant out-performed the market, showing a decrease in sales of only 2.1 per cent during the same period.
“Considering we don’t have a presence in the Cities of Boroondara, Stonnington and Bayside, that’s a significant win for the group.
It seems that whenever the market is tough, as was the case in 2009 with the GFC (Global Financial Crisis), the better operators in the real estate market do much better.
This comes down to trust in the brand, the quality of professionals employed by those brands and the consistent results that the brand can achieve.
Within the industry, quality people and a trusted brand come from ongoing training, experience, and systems and processes that have been put into place and refined over many years.
Quite simply, when the going gets tough, the tough get going,” Mr McCarthy said.