Has the Real Estate Window Display Had Its Day?
Not long ago, strolling past a real estate office and browsing homes in the window display was a weekend ritual. It was how buyers found out what was for sale, checked local prices, or even daydreamed about their next move. But in 2025, the humble window display has taken a back seat—and your screen at home has taken its place.
Today, almost every serious buyer begins their search online. Whether it’s on realestate.com.au, domain.com.au, or social media, properties are now being viewed on smartphones and laptops long before anyone walks past a shopfront. And it’s not just photos anymore—video walkthroughs, 3D tours, drone footage, and floorplans give buyers far more insight than a static photo ever could.
Online platforms don’t just show listings—they target the right audience, track engagement, and allow buyers to shortlist, compare, and share homes at any time of day. And with most people now browsing on the go or from their couch, the need to walk into town to look at paper ads has almost disappeared.
That’s not to say shopfronts are irrelevant—they still play a role in brand presence and capturing passing interest. But the true “window display” in real estate is now digital, designed to reach buyers wherever they are.
For sellers, this shift highlights the importance of high-quality marketing and a strong digital presence. Great photos, strong copy, and clever online strategy now do what window displays once did—and more. In a world where first impressions are made with a click, your online listing is your most powerful tool.