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REIV Marketing & Communications Award | Winner 2020

Barry Plant Mitchell Shire has received one of the highest honours in the property industry by winning a 2020 Real Estate Institute of Victoria (REIV) Award for Excellence!

Barry Plant Mitchell Shire took home the award for excellence in the category of Marketing and Communications.

Each year the REIV recognises the cream of the crop in the real estate industry in Victoria, where both individual agents and agencies as a whole are honoured in over 33 different categories including sales, marketing, property management, operations, and innovation.

The winning communications strategy revolved around an eye-catching ‘Zebra-Elephant’ with the slogan ‘We’re here for you, just doing things differently’. The clever visual used the image of an elephant covered in zebra stripes. This message worked beautifully with the ethos of Barry Plant Mitchell Shire, and the company as a whole, which is all about adapting so they could continue to help and support their clients.

With the assistance of Barry Plant’s head office, the Zebra-Elephant concept was rolled out across the whole group - used in emails, newspaper advertising, window posters and social media.

Barry Plant Group CEO, Mike McCarthy was thrilled with the win by this regional office.

“What a sensational achievement for the dedicated and hard-working Mitchell Shire team to win an award of this calibre, they truly deserve the recognition,” Mike said.

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