Selling a Property at Auction
An Auction is a very successful method of selling a property. A date and time is set for the Auction and a strong marketing campaign is put in place to attract the maximum number of interested buyers to your property.
How Does the Real Estate Auction Process Work?
4-to-5 Week Strategic Marketing Campaign
Building Premium Buyer Competition. Your property undergoes an intensive, targeted marketing campaign designed to maximise exposure across major portals, digital channels, and our exclusive database. The goal is to attract active buyers, establish local market momentum, and compile data-driven pricing feedback. During this phase, your agent will host regular open for inspections to gauge genuine buyer sentiment.
Legal & Contractual Review
Review the finalised Contract of Sale and the Section 32 Vendor Statement alongside your legal representative or conveyancer. This is the window to review, document, and formally approve any specific buyer requests in writing—such as a 5% deposit variation, an extended settlement period, or terms regarding fixtures—ensuring seamless execution on auction day.
Reserve Price
Towards the tail end of the Auction campaign your agent will liaise with you to formalise your single-figure reserve price in writing. Under Victorian legislation, your reserve price must be published publicly on the Property Price Statement (PPS) at least 7 days prior to auction day. Your formal reserve acts as your legally binding safety net: the auctioneer cannot sell the property below this figure without your explicit authorisation on auction day.
Selling Prior to Auction
If an exceptional offer is made prior to auction day, you may choose to accept it and sell early. In these circumstances, your agent will guide you through the process to ensure all statutory requirements are met, all active interest is appropriately managed, and unconditional terms are secured.
Auction Day Preparation
Your Barry Plant team will arrive early to set up signage, and register prospective bidders. Compliance documentation will be put on display in strict accordance with statutory requirements, allowing for public viewing at least 30 minutes prior to the start of the Auction.
The Auction Event
Your auctioneer calls the public auction, highlighting your property's key selling points and managing bidding momentum. If the Reserve is Met: The property is declared "on the market" and sold to the highest bidder. Contracts are executed immediately with a binding deposit and no cooling-off period. If Bidding Falls Short: The property "passes in." By law, the highest bidder earns the exclusive first right to negotiate with you at your reserve price, frequently leading to a successful private sale immediately afterward.
HOW BARRY PLANT SUPPORTS SELLERS
Choosing an agency that lives and breathes Auctions shifts the entire process off your shoulders. At Barry Plant, an auction isn't just a sales method - it's our specialty. Here is how our agents remove the stress and maximise your outcome:
Network Power & Hyper-Local Database Matching: Before your first open house, your property is cross-matched against our extensive database of active buyers, driving qualified competition from day one.
Complete Transparency via the Barry Plant App: Never wonder how an open home went. Real-time buyer feedback, digital check-in numbers, and contract requests are delivered straight to your phone via our dedicated app, keeping you informed at every step.
Flexible Options: While our auction success speaks for itself, your comfort and outcome always come first. If you prefer to avoid the public pressure of auction day, we offer tailored Private Sale strategies as well as our exclusive Sale by SET DATE® process.
WHY CHOOSE A BARRY PLANT AUCTIONEER TO SELL YOUR HOME?
Barry Plant auctioneers undergo rigorous, continuous training. They don't just read rules; they are trained psychological readers of the crowd, knowing exactly when to slow down, build momentum, or take a strategic break to squeeze out the best result.
Behind every call is a deep understanding of local market dynamics and real estate law. That technical precision, paired with high-impact communication skills, ensures your auction is conducted with absolute authority and compliance, giving you complete peace of mind while driving the competitive bidding your home deserves.
Compliance & Legal Requirements
Exclusive Auction Authority
AML Identity Check & VOI
Vendor Disclosure Statement (Section 32 / Contract for Sale)
Property Price Statement (PPS)
Advertised Price Guide
Reserve Price
Public Auction Rules & Conditions
Unconditional Sale & Deposit Rules
Auction Glossary
Clear Business Days
Dummy Bidding
On The Market
Passed In
Section 32 (Vendor’s Statement)
Unconditional Contract
Underquoting
FREQUENTLY ASKED QUESTIONS
Can I accept an offer before the auction day?
When exactly do I have to set my reserve price?
What is a "Vendor Bid" and how many times can we use it?
What happens if the bidding doesn’t reach my reserve price?
Once the hammer falls, can the buyer change their mind or ask for finance approval?
What if the buyer doesn't have the full 10% deposit on the day?
Is there a cooling-off period for buyers at an auction?
Thinking of selling, or just want to know what your property is worth?
Barry Plant can provide a prompt and professional opinion of the current market value of your home with no cost or obligations. It’s all part of the service you can expect from Barry Plant.