MAINTAINING AND PREPARING YOUR HOME FOR PROFIT
THE BEST PRICE COMES FROM THE BEST PREPARATION
As your real estate partner, it is our intention - via this document - to help you maximise your price and to make the sale of your property an enjoyable and rewarding experience.
It’s important that we keep our eyes on the prize. The prize is securing the best possible price for your home.
Your profit will be realised when we attract a cashed-up buyer, who will inspect the home on the surface then obtain a building and pest report that will influence the final dollar decision.
With this understanding we have put together this information in a way that clearly works to our final moment of truth.
So let’s get started with maintaining & repairing your home for profit.
THINK LIKE A PURCHASER
The golden rule of thumb is – if something needs to be repaired – fix it! Walk through and be picky – try and see what a potential purchaser will see, not what you have overlooked for years. Make a list of repairs and improvements that need to be made.
Buyers will mentally add up their perceived costs of repairing all those minor flaws and end up with an amount that is generally much higher than your actual costs will be. You may believe the repairs are insignificant, however the buyer may question the maintenance and upkeep of the rest of the property. Necessary, noncritical minor repairs and perceived owner neglect will either lower the price or lengthen the time to sell.
Look at the colour palette that you have used in your home. If you have used striking, bold colours, it might be time to neutralise them.
Your objective is to make your home appeal to the largest possible segment of the market. Ask yourself, “How many prospective buyers would feel able to move into my home with their own furniture and not want to replace the carpet or repaint the walls?” Position your property on the market to be as liveable to as many people as possible.
LOOK AT DIY
The above report example is a good guide to how an incoming purchaser will view your home.
The inspector also takes photos of each defect and they are very different from the photos that we as your agent would take for marketing purposes.
If you do the report after your initial clean-up and repairs, it will definitely be a negotiation asset. Failing to do a report only plays into the hands of a purchaser as they can note items and defects discovered in a report and attempt to have their repair deducted from the price.
As your agent we would release the report prior to the offer, and clearly explain that prior to marketing a full inspection was conducted and maintenance performed has been built into the marketing price or price guide.
When it comes time to sell and more importantly negotiate the final profit price for your property, you would have wanted to do all you could to protect your final profit position.
When selling real estate the worst feeling is to lose the best buyer who is emotionally engaged with your home on the surface, yet becomes $40,000 cold due to becoming alarmed by normal issues below the surface.
See the Value in Your Hard Work
Preparing your home for sale is a significant investment of time and energy. Ensure your efforts are focused on the improvements that truly drive profit. Our local experts can provide a tailored market appraisal to show you exactly where your property stands in today’s market - and how our 'Safe Hands' approach can help you achieve an outstanding result.