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Barry Plant transforms digital presence with launch of redesigned website and intranet at Kickstart conference

04 March 2024
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The Barry Plant Group’s annual Kickstart Conference in Melbourne coincides with the launch of a new website and intranet.

These are just more steps towards the group’s transformation of its business and strategy to embrace the latest in technology, leadership and marketing, according to Chief Technology Officer Darren McCoy.

The website launch coincides with the agency’s recent rebrand that introduced a crisp fresh look that combined its roots with innovation and trendsetting.

“The new website is mobile friendly with added features that will help our clients and users, and it also includes market data, ratings and reviews,” Mr McCoy said.

“The new intranet will work as a social platform for our franchise directors and agents, also making more content available to our large network of agents and property managers - with the rare added bonus of a “native app”, allowing it to operate in a similar vein to other known social media platforms.”

”Both tech initiatives have really showcased the incredible collaboration we have internally at Barry Plant between our marketing and technology teams, which we affectionately call our “martech” team,” Mr McCoy added.

As we continue to optimise our tech stack, we are focused on really getting ahead of the tech wave, incorporating other AI tools that focus on customer engagement.

Kickstart brings together the Barry Plant network of agents and professionals to hear and interact with a stellar cast of speakers.

2024 speakers include seven-time world surfing champion Layne Beachley, AO. Her keynote address is titled “Achieve Sustained Success.”

Beyond the world titles, beach lifestyle, celebrity status and rockstar husband, Layne’s story is one of overcoming significant obstacles in and out of the water, including Chronic Fatigue Syndrome, depression and family loss.

Another speaker is John Foong, Chief Commercial Officer & Managing Director (Agent Experience) at Domain. In 2022, he was ranked #36 in Elite Agent’s “Most influential leaders in Australian real estate”.

His focus is helping agents build sustainable and effective businesses by offering a set of connected solutions to supercharge agents workflow to complete tasks in half the time.

Spiro Drossos, Managing Director of Barry Plant Eastern Group, will speak on “Be the best you can be”.

Other speakers include Adrian Cosman-Jones of Onsite Helper, Barry Plant Head of Marketing Monika Kamienowska, and Barry Plant Digital and Associates Manager Emma Smith.

This year's program includes breakout sessions for both sales and property management departments.

CEO Lisa Pennell said while the Barry Plant Group already experienced significant market share growth in 2023, 2024 will be a true reflection of the significant work being done behind the scenes.

“Our agents are wholeheartedly embracing the transformation the Barry Plant Group is undergoing and that’s the dynamic that will keep us at the forefront of the industry.”

“We really have only just started.”

04 March 2024
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