Barry Plant Launches Industry First Vendor App at Kickstart Conference

The new app places all key campaign information into one easy-to-use secure mobile experience, giving vendors daily updated insights into buyer interest, enquiries, feedback and campaign performance, without the need for multiple reports, waiting for emails or downloading PDFs. The app reinforces Barry Plant’s position as a pioneer in property technology and is poised to redefine industry standards.

Barry Plant Digital Experience Manager Emma Smith said the app was created to solve a long-standing gap in the way vendors receive and engage with campaign information.

“The idea came out of our CEO Advisory discussions, where we identified that transparent vendor reporting was a real gap not just in our offering to clients, but in the industry,” Smith said.

“At our 2025 Leadership Conference, the decision was made to build something genuinely different. Rather than another web link or PDF report, which have become the industry standard, we chose to set a new benchmark and create an app, because no other real estate brand is delivering the vendor experience in this secure way.”

“Version 1 of the Barry Plant app brings all the key campaign metrics into one place so vendors can track their property’s progress right from the palm of their hand. It removes the need for agents to download multiple reports from different systems and send a series of PDFs to clients, and with full support on both Apple and Android devices, the app ensures we can connect with clients wherever they are,” said Smith.

Smith said the app has been built with simplicity, consistency and transparency as its core principles.

“The experience is very user-friendly. Vendors can quickly see a snapshot of how their campaign is performing, and then drill down for more detail if they want,” she said.

“With campaign data automatically updating daily, it replaces what was previously a fragmented and time-consuming process. It removes a significant amount of manual work for agents and administration teams, while giving vendors clear, direct access to the key information they need throughout the campaign for their most important asset.”

Perhaps the app’s greatest advantage is how it empowers agents to have informed, transparent, and data-driven conversations with their clients.

“With clients able to effortlessly track their property’s campaign, agents can set realistic expectations based on actual data, showing levels of buyer interest, feedback and price insights, and ensuring both clients and agents are always on the same page,” said Smith.

Barry Plant Wantirna Director Brendan Murphy, who has been using the app with vendors during the testing phase, said the level of visibility it provides is unmatched in the current market.

“No one else in the marketplace is offering this level of visibility across a sales campaign, no one whatsoever,” Murphy said.

“For vendors, this transparency builds trust. They can log in each day and see buyer activity, enquiries, feedback from open for inspections and campaign performance. It gives them confidence in the decisions they are making, especially around price expectations and reserve setting.”

Murphy said the ability to deliver timely information had become critical in today’s market.

“Speed is the new currency in real estate. Vendors can see comments from inspections on the same day and understand exactly what buyers are saying. It shows that the agent is actively working on their behalf and communicating consistently throughout the campaign.”

He said the app had already changed how vendors view the sales process and the agency relationship.

“The feedback from our vendors has been very positive. They see us as structured, modern and accountable. The app significantly enhances the overall customer experience, not just the final sale result.”

Barry Plant CEO Lisa Pennell said the launch of the app represents an important step in Barry Plant’s broader technology strategy.

“Over the past few years, we have streamlined hundreds of different technology systems across our network to create a more consistent and more secure experience for customers and agents,” Pennell said.

“Our focus has always been tech to underpin relationships, not to get between them.”

“This app is a direct result of that work. It allows us to bring data together from key platforms into one trusted place, and that level of transparency directly supports our goal of becoming the trusted real estate brand, not only in Victoria, but across Australia.”

“This is only phase one,” Smith said. “The vendor experience is our starting point, and we see enormous potential to expand the app across the full property journey in the future.”

The Barry Plant App is now being rolled out across the entire Barry Plant network, giving vendors access to a level of insight, clarity and communication not previously available through any real estate brand in Australia.